Episode #24: Creating a Business That Supports Your Authentic Self with Marta Giri

Written by: Karenna Soto
The Fully Expressed Podcast
The Fully Expressed Podcast
Episode #24: Creating a Business That Supports Your Authentic Self with Marta Giri
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This episode is a true gem as I interview Marta Giri, the editor-in-chief of Localy Well, a local news company covering wellness news and events in San Diego.

Marta is making waves in the San Diego wellness community, and her story is a fascinating journey of embracing change and finding a deeper purpose during challenging times. We dive into the heart of wellness and entrepreneurship, exploring the power of connections, the art of being fully expressed in both personal and professional spheres, and the joy of building something that resonates with your true self.

You can read the full podcast transcript for this episode below:

0:00
Welcome to the fully expressed podcast with Karenna.
0:02
I am your podcast host, Karenna Soto.
0:05
And this is the podcast where we have conversations that truly invite us into living a life, fully expressed, finding relationships where we can be fully expressed and also creating business and finding careers that allow us to be fully expressed as well.
0:20
Today’s episode is really special because I am interviewing someone that I recently that her name is Marta Giri.
0:27
Marta came across my world because she’s based in San Diego.
0:32
I’m based in San Diego and she is doing amazing things when it comes to, I want to say, truly wrapping your arms around the wellness industry here in San Diego in the best way is like, I feel like you’ve really just created a platform way to connect, collaborate and all the things when it comes to locally.
0:54
Well, which is her business.
0:56
Well, I will let her talk about her, but it has been such a pleasure of getting to know you and meet you and connect with you because I just love everything that you are really trying to captivate here in San Diego.
1:07
So with that being said Marta, do you want to introduce yourself?
1:11
Sure, thanks Karenna.
1:12
So happy to be here today.
1:14
Yeah, I’m Marta Giri editor in chief of Locally Well.
1:18
San Diego, we’re a local news company covering wellness news and events here in San Diego and that’s how we started.
1:26
I saw a need to capture just everything that’s going on.
1:29
San Diego is such a Wellness Mecca.
1:31
A lot of trends start here in brands like vio blenders, GoPro, you know, things that are really fitness and outdoor and wellness inspired along with things like organi mushrooms, things that you probably see in your local natural health food store also start in San Diego.
1:51
So there’s just such a depth and breadth of everything that’s going on here.
1:54
A lot, a lot of also just conscious healers in a spiritual community too.
1:59
So I just saw an opportunity to capture that.
2:02
And I started 2.5 years ago, started a website social media newsletter, all the things it’s expanded into hosting a podcast called Wellness in San Diego.
2:12
But the thing that’s brought me the most joy is meeting folks in the wellness space, other wellness entrepreneurs and they were craving connection especially I started this during COVID.
2:25
And so when we were emerging from that time, from the pandemic, people were desperate or connection in person.
2:31
And so I started hosting networking events and bringing people together.
2:35
And my favorite thing ever is to be a matchmaker.
2:38
I love introducing healers to each other who are doing similar things or could complement each other.
2:44
I actually see collaborations happen in real time at these events where people have met a couple of times and then they go on to host like a mini retreat.
2:51
I know of several stories where that’s happened.
2:54
So it’s just a really magical place to be a connector and uplifting the entire community.
3:01
Because when these wellness folks find each other and amplify their efforts, it helps heal our entire community too.
3:08
So I found such joy doing that and being just kind of the ringleader, I guess the channeler, the connector to make this all happen.
3:17
I’m just the conduit and I’m just really grateful to bring people together.
3:21
I love that.
3:22
I got some chills when you said just like the ripple effect or just like connecting everything like and that, you know, really almost like bringing the connection brings us additional healing to the community.
3:32
Like I just got chills just from that whole experience.
3:35
I would love to hear a little bit more.
3:37
I think we talked about this like you weren’t, do you said you started this around the pandemic?
3:41
What were you doing before the pandemic before COVID?
3:43
Before you realized that there was this need.
3:45
Yeah.
3:46
My whole life story has led to creating this.
3:49
When you look back on it, you can kind of see the trends and I think a lot of us probably can resonate with that when you reflect on your past experiences.
3:58
So I’ve always been interested in spirituality and alternative health since I was a teenager.
4:03
Probably, even before then, I was always just a curious seeker.
4:07
And so that led me to travel abroad.
4:10
I lived in Australia.
4:12
I got a degree in journalism.
4:13
And while I was there, I co-hosted an alternative health radio show, interviewing one of those practitioners in Sydney.
4:19
So really a full circle moment.
4:21
This was before there was even podcasts, it tells you how old I am.
4:25
But then I came back and I, you know, I was also a high achieving person.
4:29
I’ve always been ambitious and wanting to be a good gold star student.
4:33
And so I thought, well, now I get a job and now I get, yeah, I move into the working space.
4:38
So I started working in marketing in higher education marketing in different different companies.
4:45
And we were marketing to international students to come study English in the United States.
4:50
I had rose to the ranks of becoming director of marketing and I was even asked to meet with the CEO.
4:56
This was in February of 2020.
4:58
The CEO of the company had asked to meet with me specifically telling me I was a rising star.
5:03
If I was going to go anywhere they needed to, I needed to let them know right away ASAP because they wanted to keep me cut to six weeks later, COVID entire company shuts down and I’m out of a job.
5:14
So I didn’t know who I was or what I should do next because I had put all my eggs in that identity basket being I’m a really good, like leader.
5:25
Number two, I’d rising.
5:27
I was in executive level meetings.
5:29
I thought this is it.
5:30
You know, I also am a mom.
5:31
I’ve got two boys so it was busy.
5:34
I was very, very busy, but I also was getting to burn out stage too.
5:37
So, you know, it was a lot to transition out of during COVID.
5:42
But yeah, that’s how I got the idea for those in the Wellness space.
5:47
Know this term.
5:48
I got a download which means I woke up in the middle of the night at 2 a.m. I sat straight up in bed and I had this idea to create, to create what became locally.
5:58
Well, I didn’t know what I was going to call it, but I knew I wanted to do some kind of online blog thing with all of all of my skill set, you know, in journalism and marketing, creating a community hub for showcasing Wellness here in San Diego.
6:11
So when you know, like it’s to you as a kind of directive from the heaven, the universe, it also makes going to work really fun because, you know, it’s, it’s kind of your purpose and what you’re meant to do.
6:25
And yeah, just writing.
6:27
It’s been hard writing the unknown wave when you have to create something for yourself where there’s no road map.
6:32
It could be daunting at times.
6:34
There’s, I’ve talked with this with many entrepreneurs who are like, do you ever feel that?
6:38
Like, some people are like timidly asking, like, do you ever feel like you just want to quit?
6:42
And everyone’s like, oh my God, like every day, every day, you’re literally literally like throwing yourself on the couch.
6:49
I’ve done that and like had a temper tantrum like this, it’s so hard.
6:52
Like, I don’t get a 9 to 5.
6:55
And my husband’s like, no, no, this is what we’re doing.
6:59
You can do this.
7:00
And I’m like, no, that’s so funny.
7:04
Today this morning I was in the shower and Nick was here because he works from home and then out of home sometimes and I go, I don’t want to go to work today.
7:12
I’m done.
7:13
Like, I was just throwing a little pity party of like, I don’t want to do life today.
7:18
And those are just such real moments while also I, you know, also holding the vision to like what’s really there too.
7:24
You know, it’s just, it’s the duality of both.
7:26
It’s like, yes, this is hard.
7:27
Yes, there’s moments where you’re like, why am I doing this?
7:30
And then also there’s other moments of like, no, there’s a reason why I’m doing this, my purpose.
7:34
I’m leaning into that.
7:35
I love that you shared so much about the fact that this was an idea that just came out of nowhere.
7:40
It wasn’t like you’ve been meddling on it for a while.
7:43
It’s been a, maybe a part of your identity into the patterns into the trends.
7:47
But this idea just came out of nowhere.
7:49
I’m reading this book right now called Big Magic.
7:51
And so I just was like, oh, so good.
7:55
And I think it, you know, it really talks to you just like there’s ideas that come to us all the time.
8:00
There’s some ideas that stay for a little longer.
8:02
There’s ideas that you just know you got to follow up on and then there’s ideas that just pass through and then there’s the ones that keep knocking at your door.
8:09
There’s always ideas, you know, and then so I would love to hear.
8:13
How did you know that like you got this down, this idea?
8:16
And you’re like, ok, this is something I really want to move into or what was that transition?
8:22
Like to like thought download idea to like this.
8:24
Is it like, what did it take from there to actually putting it into action?
8:30
All right.
8:31
Jumping in here with another life hack for you, take a minute and shake it out.
8:36
Our nervous system is constantly in fight or flight freezes disregulation and we need to shake out our nervous system so we can reset our stress responses.
8:48
So if you get up and shake every single part of your body.
8:51
Animals do this naturally and we have forgotten to listen to ourselves.
8:56
So, if you ever feel overwhelmed, get up, shake it out.
8:59
If you feel triggered, try shaking it out, move the energy, reset your nervous system to help you live and feel more regulated in your life.
9:11
Yeah.
9:12
Well, I had the idea, this was like August 2020.
9:15
And so then I kept talking about it and percolating on it and sitting on it.
9:19
But I didn’t actually take any action.
9:21
I was still kind of like licking my wounds if you will from losing a corporate job and what my identity was also being a mom and my kids weren’t, couldn’t go to school.
9:32
So it was a busy time.
9:33
Just that’s kind of how I sit with ideas for a while.
9:37
You know, I think about them, I’m in the shower and I keep talking about it with people and then I feel confident to actually make it kind of come to fruition.
9:45
So, yeah, it was, it wasn’t until almost a year later that I actually launched because I want, I also had to get over some of those perfectionistic tendencies to put myself out there to be vulnerable.
9:57
I wasn’t doing this because I wanted to be, let’s say like a Gwyneth Paltrow group person.
10:03
It’s not about me, like I said, I’m the channel and the Conduit for this community.
10:08
But at the same time, I also need to be the face and spokesperson for the brand.
10:12
And so there was just some like tender self care I needed to go through, I think before I felt ready and when I would tell people what I was doing, tell them like in this really soft voice like and I didn’t have my elevator pitch and I couldn’t explain it.
10:26
And so there was just a lot of yeah, self care that needed to happen where I could feel like I could step in to the space and it still took like another year or so before I felt like I had some foundation that I was confident about what I was doing and still, you know, those moments come in imposter syndrome, those kind of feelings every now and then.
10:46
But now I’m kind of rocking and rolling.
10:49
So that’s how the process was for me.
10:51
Thank you so much for sharing that.
10:53
I think that’s just so relatable to like, you know, I think really honestly hearing like, yes impostor system just still happens.
10:59
You know, we still, there can be an idea, but there’s a whole like identity shift that comes with that.
11:04
It’s like, how do I I’m here and how do I embody person or be the person that can also step into that idea too, you know, like parts of us need to catch up.
11:14
And I love that.
11:15
You said that you gave yourself grace because sometimes in this entrepreneurship space.
11:19
I mean, I, I’ve also put myself pressure but you can feel a lot of pressure like I need to be here now.
11:24
You know, why am I not feeling this now?
11:26
You know, why haven’t I fully stepped into this new idea or created this already?
11:30
Why isn’t it up and running?
11:31
And there’s just like this pressure of Fastness and entrepreneurship.
11:35
Yes, speed like, oh I need this quickly, you know.
11:39
Yeah.
11:39
Yeah.
11:40
Big time.
11:41
I sometimes reflect on that too with the moments and when I felt like I should just stop because I was like, why isn’t it taking off or even in those little moments when you post a real or something, you’re like, what only this many people liked it and I work so hard and we’ve all had those and tied to your self worth.
12:00
And I also thought about it too.
12:01
It’s like if it had been an overnight success, I don’t think I couldn’t have handled that.
12:06
Like, so I’ve done everything with a lot of intention and at a pace that works for me because as I mentioned, I have, you know, I’ve got kids, I needed to attend to my own needs too.
12:18
So I’ve purposely added on layers of my business step by step because I needed to kind of pace it at a build it at a pace that fits my, where I’m at right now personally and, and my personal situation, I think that’s absolutely beautiful.
12:35
I really think that I wish more of us listened to that too because, yeah, I just feel like we especially you’re a mom.
12:41
So I feel like you’ve already been able to kind of balance, like, oh, I’m a mom.
12:44
I have life.
12:44
I have kids.
12:45
I have all these other things but make me being a mom, like, I didn’t know what that was.
12:49
And like, now I have this ba this baby business that I’m building and it’s like, how can I not lose myself in the socks and fully be intentional about that?
12:58
So, so beautiful.
13:00
Yeah.
13:00
And I think one of the other things too is just who you are as a person, how you work.
13:05
So I am if nothing I’m consistent and consistency is really important when you’re building a business for people to expect and trust it.
13:16
I know we’re going to maybe talk about some of the marketing principles, but it’s really important.
13:21
Like every week people know that I will do a round up post of events they’re going on in San Diego related to Wellness.
13:28
I do that every week that happens.
13:30
So when there’s consistent rhythms too, people build trust with your brand too and they know that you’re always going to kind of show up in the same ways that you’re going to produce similar types of content.
13:43
You know, creativity within the content can change, but they know, oh, that’s what they do.
13:48
They’re not.
13:49
I know that Meta and Localy Well, will post those events every, every week.
13:53
So it’s about building a sustainable model that you can support, that fits who you are and how you work too.
14:00
I want to know about that model.
14:01
How do you, how did you find your rhythm in that?
14:04
And what kinds of systems or things do you have in place to help you get, you know, execute that on that weekly.
14:11
What does that look like?
14:13
Yeah, I know when I’m kind of getting to burn out that my systems, I’ve lost sight of my systems.
14:19
And so there’s a lot of tools in the business world that people are familiar with.
14:24
Things like project management software can be helpful.
14:28
Everybody is a different, they work differently.
14:30
I have used a sauna notion is also great a free tool that a lot of people use to track tasks if you’re very digital.
14:39
However, I find myself going analog all the time.
14:42
I’m always just pen to paper.
14:45
It is helpful when you’re delegating out to the team to have a project management tool to sign tasks to folks.
14:52
But I’m always doing brain dumps where I just, everything on paper, everything I have to do, even like the family stuff like scheduling that dentist appointment or signing up for camp or whatever it all just goes in the same because it’s only just in your head.
15:07
So can you get it out of your head anywhere, whether it’s in your Notes app on your phone.
15:12
Sometimes I do that too.
15:13
When I’m just somewhere, I just start putting everything in my notes app because it’s handy and so not prioritizing anything.
15:20
At first you just dump everything on the paper and then you look at it and go, ok, I can handle this or right now I’m working just on being discerning.
15:29
Like I did mention that I am consistent with certain things, but I also know that certain tasks will lead to, let’s say more income or more growth.
15:39
So while is easy to do those quick little tasks is that gonna actually move the needle in terms of the business?
15:48
So when you put a doll on a paper, you can go, oh wow, that’s a lot of busy work that maybe I could hand off to somebody else or, or sometimes it’s about your energy flow too when I know you talk about human design sometimes.
16:01
So it’s helpful to know your energy rhythms and a lot of us have this too.
16:04
And you can probably reflect on how your energy rhythms were when you were a kid.
16:08
And that’s probably how you still are today.
16:10
You know, too, I’m a person where the working world and school structure totally fits my energy type because I could get up and start working at six in the morning.
16:22
I know it sounds wild but I, I have the clarity and brain, brain clarity to start working super early in the morning.
16:30
But by two o’clock that’s gone.
16:33
And I prefer to do like calls and chats in the afternoon that works better for me.
16:40
Whereas my husband is a night owl and he likes to work late and he likes to, he could go till midnight and I just, I, I really just want to watch really bad television after like after dinner and after I put the kids to bed, just something silly, you know, like Great British baking show or something for a half hour and then go to sleep or read a book or something like that.
17:02
So it’s helpful just to know, get everything out of your head.
17:05
So you can look at it from a 30,000 ft view, prioritizing it and then knowing your energy flow type too.
17:11
So should you do that task in the morning?
17:14
Should you do it in the afternoon?
17:16
And so it’s just trying things out rather than feeling like, oh, I should be a morning person.
17:23
It’s like says who like, or, and I had this conversation with another guest on the podcast too.
17:28
It’s like people are like, I need a morning routine and and she mentioned like, she’s like, you probably already have a routine that you don’t realize like you probably are always have some kind of coffee and you sit there or some warm drink and you sit there and could you just pair like a quick gratitude exercise with that morning coffee that you’re always doing.
17:48
So you don’t have to make all of these habits the way I’m doing it.
17:52
That’s what works for me.
17:54
But my suggestion is to try things out and see what works for you.
17:58
Yeah, that’s so beautiful.
18:00
I think sometimes we’re always trying to fit a mold versus trying to find our own mold.
18:05
Do you know what I mean?
18:06
Or even in a different way?
18:07
I really think that entrepreneurship gives you such an opportunity to crack your own code in your own way, right?
18:12
Like what works for you?
18:14
You know, and the only way to really do that, that is like you said, like, try out different things, you know, see how it feels, what’s supportive.
18:22
I’m very similar to you where like, I love to work first thing in the morning.
18:26
All my good energy like mid morning, but like by three, by the latest three, I’m, I’m done.
18:31
I just don’t have brain power.
18:33
I’m done.
18:33
Versus my partner, my boyfriend.
18:36
He loves to work in like four hour chunks and he’ll work until his last chunk will probably end around seven and by five o’clock.
18:42
Like between like three and five, I’m absolutely done.
18:45
And I think it’s so beautiful that we can witness that, you know, that we can say like, oh, you have your thing.
18:51
I have my thing and not really make any judgments of how someone should look, but it’s so difficult to do that when you are constantly in this space of like, well, that person is successful.
19:00
So I want to be successful.
19:01
What are they doing to be successful?
19:02
That’s the equation that I need to embody.
19:05
And you’re like, well, no, no, no, no.
19:06
What’s your equation?
19:07
What cracks your own code?
19:09
Not, don’t try and be their code.
19:11
Like that’s what works for them.
19:12
So you got to find what works for you and you talk to that so beautifully.
19:15
I would love to transition, talk a little bit more about marketing because you definitely have a marketing background and you did a little bit more.
19:22
You’ve been talking a lot recently on locally well, and inviting entrepreneurs and business owners into just branding and authenticity.
19:29
And I’d love to know what was your journey with authenticity and really owning who you were as you’ve been building locally.
19:36
Well, and the Wellness podcast, what has that been for you?
19:39
And if you have any tips and tricks that someone can lean into as they’re starting to create their business or even if they’ve already been doing business for a while, like what could they kind of use and take on?
19:51
Yeah, I think personal branding always starts with finding your why.
19:56
So, and what makes you different than anybody else?
19:58
So again, we’ve been speaking to that.
20:00
It’s like I kind of know who I am.
20:02
I know my rhythms for my work day.
20:04
Ok.
20:04
Well, how does that extend to what believe in and what I stand for?
20:08
And when you’re showing up for my businesses or boing energy or even how I create content for my businesses?
20:14
So it’s about just reflecting on what is most important to you.
20:18
Again.
20:18
What makes you different in your space?
20:20
There’s a lot of noise online, especially if you’re some like a coach or something like that.
20:25
Your life story has a lot of weight.
20:28
And if you reflect on that, that could help point you in the right direction of say core values.
20:34
I think it’s helpful.
20:35
There’s a lot of exercises online of identifying what your core values are.
20:40
I already mentioned about, you could hear some of mine coming through which was connection.
20:44
I really believe my motto is I help people find their people.
20:49
That’s what I do with a collective or membership community for wellness entrepreneurs.
20:54
I love connecting people and giving them the right resources too to up level their business.
20:59
So whether it’s in person events, that’s what I’m going in with the intention I have is to help bring people together.
21:05
I also talked about another value I have which is kind of persistence and consistency.
21:11
I just, I am relentless.
21:13
I just keep going.
21:14
I just get up and I keep going and I get, just keep going.
21:17
And that’s just something that’s core value of who I am as a person that resilience I’ve developed over the years.
21:23
Other ones to our curiosity, curiosity is everything about who I am as a person.
21:28
If you’re into human design, I’m a 5-1 profile.
21:31
So one is like my, I think subconscious unconscious.
21:36
So I need time to research and explore and learn and dive into things.
21:41
And that by starting a news journalism platform allows me to do that.
21:46
People often ask me like, what’s your modality in wellness?
21:49
And I’m like, I don’t have one because I love doing everything.
21:53
I love trying all the new things, cold plunging and cold and hydrotherapy, this new acupuncture technique, this new energy.
22:02
I’m like, sure, let’s do it.
22:03
Let’s go.
22:04
I want all of it.
22:05
And I love exploring San Diego.
22:08
I’ve always been a curious traveler that’s led me to live abroad.
22:11
I lived abroad in Brazil.
22:13
I lived abroad in Australia because I just had this insatiable thirst for knowledge.
22:17
Like I feel like I can never get enough.
22:20
I always need to be learning and growing and by creating a business that allows me to just follow my fancy.
22:27
Like I want to learn about that.
22:29
OK, let’s go, let’s go learn about it and we can write about it.
22:32
It’s just, it’s just so fun.
22:33
And then the other core value for me is a flow, ease and flow.
22:38
So I need to create time in my day where I can just creatively innovate and have that deep work moment and focus and see what comes in.
22:50
And because I followed the ease and flow of, you know, ideas and opportunities that come my way.
22:56
That’s led me to create multiple avenues of my business.
23:01
So because we have the media company now, which led to creating in person events, which led to creating a membership community for local entrepreneurs.
23:10
And now I’m lunching a marketing agency to support our local businesses too because I’ve just followed like, ok, this is coming in, let’s see where that goes and then seeing if it’s in alignment with my skill set and or what, what lights me up energy wise like, is that something I want to take on?
23:29
Is that a hell yes.
23:30
Ok.
23:31
Let’s go.
23:32
So I think getting really rooted in who you are will help you just live authentically in your business and in life too.
23:41
So if you know that that’s what you stand for, it just makes it easier.
23:45
Yeah, I think once you realize that it’s just, it’s just who you are and what you wanted to be.
23:49
You talk to so much about how letting opportunities come, like almost like letting doors open and you check them out and you’re like, I like that.
23:56
No, I’m going to keep that door closed.
23:58
I don’t want to move that way, you know, like really choosing which door to walk through and your business has just grown off that and I think sometimes when you start a business, yes, you have to plant seeds, but there’s also something really, really beautiful when like, the seeds are coming to you and you’re like, do I want to water it?
24:14
Do I not want to water it?
24:15
Is this something I’m really interested or not?
24:18
Which is so great.
24:19
And then you talked a lot about like, just knowing who you are, which as quote unquote easy.
24:25
It sounds, I also think it’s very, very difficult when you’re just navigating all these external data points that we’re consuming all day long and seeing all these other things.
24:34
So how have you, how can someone stay really rooted and like and listening to who they are when they are building their business when they are choosing their brand or showing up in a certain way?
24:44
What, how can someone choose that over choosing something else?
24:48
Well, it’s like a really good reminder that if you have one.
24:51
Yeah, I think, I think a lot of us know now how to check in with our intuition just making that awareness for yourself.
24:59
And also there’s, it’s really tempting to do the social media comparison game.
25:03
I ran a personal branding webinar last week and I walked through like kind of the five pillars, which is what we’re talking about, which is, you know, understanding your, why, like why are you doing this?
25:14
Who are you helping?
25:15
What makes you different than anybody else else?
25:17
What life experiences that you had, that make great story.
25:21
You know, we talked about building a brand that speaks to that identity consistency, curating content that aligns with that message and, and just putting it into action.
25:31
And so I was putting that powerpoint together and I was like, well, I thought about showing some brands that are doing it really well.
25:39
And I thought no, because that’s the problem is that everybody is looking at everybody, what everyone else is doing on Instagram and you know, stop the scroll with these three hooks.
25:49
And it’s like, OK, sure, you might get, you know, 1000 more views if you did it that way.
25:55
But is where’s your true message gone?
25:58
Because now you’re just trying to keep up with the algorithm or whatever, you’ve lost sight of the real prize, which is, it’s called social media, which is connecting with the people who actually want to hear from you in an authentic way, not some gimmick, not some hook to like get you to like your video.
26:17
So it can be tough.
26:19
I know that’s easier said than done.
26:21
But I think if you try different things out, you’ll, you’ll feel when it, when it resonates and you’ll see when you create content or you’ll know when you’re in flow in alignment with, with your business and your brand.
26:34
So I think one of the things I also tell people to do is we have a journal for like our lives.
26:41
But have you started a work journal where you’re talking about what you’re experiencing, the anxieties you’re having about your business.
26:49
A lot of people seek business coaches because they want help.
26:52
But sometimes it’s like kind of need a little therapy session to work through some of the issues that are coming up around achieving and feeling self worth.
27:02
Like we talked about like when those reels don’t do well, it’s not a reflection on you at all or maybe the views aren’t high, but have you looked at the engagement rate?
27:11
Like did people actually click through?
27:13
There’s different ways to look at numbers too?
27:15
That’s a side note.
27:16
But I think also just if you’re, you’re still not sure of who you are and identifying those values is looking at back who you were as a kid.
27:24
Like, what did you love to do?
27:25
Who were you?
27:26
You’re still that person?
27:28
You’ve had life experiences that have maybe moved you away from that?
27:31
But what lights you up?
27:32
What brings you joy?
27:34
Can you incorporate that into your day or into how you do your work and thinking about that too?
27:40
So there’s a lot of pressure we put on ourselves.
27:43
And so do you have your support and your self care systems in place for your business self, a journal therapy session with another entrepreneur setting a time like you would for, you know, like how you work out for your body, do you can you work out for your business?
28:02
Can you get systems in place that bring you better ease and flow and structure?
28:06
So if you’re feeling burnt out or you’re feeling uninspired or unsupported, not supported in what you’re doing, maybe building better business, self care systems is the way to go.
28:18
It’s so beautiful.
28:19
You’re talking to like, you need the structure to flow.
28:21
You know, I sometimes we’re like, well, I just want to flow and feel like whatever I want to do that day, you know, while that feels really yummy to some of us on the same, on the same side, sometimes it’s not exactly what we need, you know, and I really think that structure allows us for fluidity.
28:37
It allows things for flow, allows things for things to just move through much more seamlessly.
28:42
The structure is good and it’s also good to have the flow there too.
28:46
So it’s so nice that you already kind of talked to that and really highlighting the fact that you said on Instagram, especially social media, you get so caught up on like seeing the same things anyways.
28:57
It’s like, I’m also over it, you know, like every real looks exactly the same, every hook says exactly the same or like every title or whoever, whatever title they are, right?
29:08
They’re all saying the same things and you’re just like, where’s the newness in this?
29:13
And you’re talking to so much about like owning the newness, own something different, own who you are.
29:18
And we just need so much more of that in business online, in the world because the authenticity is what people are looking for.
29:26
Like different is like, oh that’s going to catch my eye versus like I’m seeing the same thing over and over again, you know.
29:32
Yeah.
29:33
And to think too, I always stress this too is social media is not a marketing strategy.
29:38
It’s part of your strategy.
29:39
It’s not everything because anything would happen more about that.
29:43
Yeah.
29:44
So you are on, you’re using somebody else’s platform.
29:49
They can do whatever they want with it.
29:52
The meta folks can change it tomorrow and make it something else.
29:56
And if you put all your eggs in that basket, you’re kind of out of, out of luck.
30:00
So it’s a tool.
30:02
It’s a way to get your message out, but it’s not everything.
30:05
So when you’re doing your, your branding and your, we’re talking about those core values or meeting the needs of your clients, you really need to do that leg work for first in understanding your message, who you serve what you offer and then decide what channel is best for that and where you want to show up.
30:23
A lot of folks I know do not want to show up on video on social media and that’s OK.
30:28
There’s other channels where you can do marketing.
30:30
You could be a guest blogger, you could come on podcasts like this, you can become a speaker and go join the speaker circuit.
30:37
You don’t have to just to do social media.
30:40
Granted, it is a helpful tool and I also want to reframe it for folks who want to use social media but aren’t daunted by.
30:46
It.
30:47
Is what I like to say is imagine that you had a auditorium of 3000 people that got a ticket because they wanted hear from you.
30:59
They want to hear directly from you.
31:01
You’re going to be on stage and you can speak directly to these people who are just at the edge of the seat because they want to hear what you have to say and it has cost you nothing to rent this auditorium and have these people listening for you.
31:15
That’s social media.
31:16
So you know, that’s Instagram, most people have like, you know, 3000 followers or more than that.
31:21
So imagine if you had a auditorium with 3000 people, you’d be like, oh my God, like wow, I love that shift.
31:28
I would never even thought of it that way.
31:31
Yeah, I imagine it’s so important.
31:34
Yeah, and it’s free and it’s free and that energy and that energy that you’re talking about, you know, like really showing up at that energy of like I’m on stage.
31:43
This is what I’ve got.
31:44
This is what I’m saying.
31:45
This is who I am.
31:46
Who am I going to be in that and showing up in that energy and knowing that it’s free and that it’s here.
31:52
Yeah.
31:52
Maybe like the stage is daunting to you because you’re like, maybe don’t like the spot that kind of person.
31:57
Imagine.
31:57
Like it’s workshop, even if it’s just a workshop of 100 people.
32:01
How do you show up to that?
32:02
You’re having a, one on one conversation directly with people who are looking at their phones, who are looking directly into your eyes.
32:09
If you look straight into camera, they’re, they’re seeing you, you’re having an intimate dialogue with these people, whether it’s in your D MS or in your stories or you know, your reels are what have you.
32:20
So just shifting it a little bit and again, I keep using the word social media.
32:24
It’s a social connection you’re making with your people directly.
32:28
And I can’t stress enough like showing rather than telling, how can you show people what you do?
32:33
How can you demonstrate that and taking people along with you on the journey, I think is really helpful.
32:39
So, and also a little bit of intrigue, don’t give everything away.
32:42
Keep it a little bit mysterious.
32:44
You know, it’s kind of like dating, you know, like you want them coming back for more.
32:49
So like this is a little bit of me this you got Yeah, where to find you.
32:55
I need to show them everything in your life.
32:57
That’s not what we’re saying here about being authentic.
32:59
You don’t need to show them your dog and your house.
33:02
And no, I was saying about showing up in ways that resonate with who you are.
33:06
And if you want to show your dog, that’s great too.
33:08
But does that land with what your business is trying to do, you know, is that meet the needs of your clients?
33:14
What you, you and your dog going on a hike?
33:16
Ok.
33:17
You’re bringing up something so interesting.
33:19
Like how does someone, you know, someone that grew up kind of like in social media?
33:23
Like, you know, my generation is like we use social media a lot for ourselves, like our personal life to share with our friends and stuff and then creating a business.
33:32
You know, how does someone separate the two?
33:35
Right?
33:35
Like there’s this like you don’t separate the two in the sense of like this is my business, this is my professional side, this is what I’m, this is what I’m marketing and I also want to give you a flavor of who I am.
33:44
And also not, I mean, if you want to, I guess like not fully share every party, like what’s a good blend of both or how can someone find a blend of like here’s me, right?
33:55
You get to know me, you get to know the professional me, not all of it being all about me or not all of it just being all about business, right?
34:02
I feel like there’s a nice beautiful blend between two who, whatever someone feels, the extent of.
34:07
What are your thoughts on that?
34:08
I think it depends on what your business is and who your audience hears.
34:12
So, if you are working in, let’s say, just talking about wellness, analogies because that’s who I talk with every day.
34:18
But let’s say you’re going to, you really want to move into corporate wellness.
34:22
You sure you can show yourself going out with your dog on a hike that shows that you’re into wellness.
34:27
But is that going to meet the needs of what a corporate wellness person is looking for?
34:32
Are you showing ways of how you’ve helped people in past corporate wellness situations?
34:38
It needs to be a little more buttoned up, right?
34:40
It could still be that authenticity about how that gives you inspiration and maybe the hike inspires you to go to start it is your story as to why you started corporate Wellness.
34:51
Ok.
34:51
There’s good ways of framing it and framing the message that resonates again.
34:56
I’m getting back to intentionality and why you’re, you’re showing what you’re showing.
35:00
So I thinking, thinking about it that way of how can I position this part of the story so that it meets, speaks to what my client is facing or what my audience is going through at the same time as well.
35:13
If you’re wanting to show about like how you live in alignment and you’ve cultivated this flow and ease and you’re coaching other people to do the same.
35:21
Now, that makes sense to show you how you’re really living and adjusting your schedule and you can go hiking with your dog at any time at Tory Pints or whatever.
35:29
Like, there’s a different, there’s a different construct and a different frame, different message that you’re getting across of that hike with your dog.
35:37
So if that makes sense, it just really comes down to who you’re helping, what you’re trying to do, who you’re serving.
35:44
And there’s, there’s nothing wrong with the dog on the hike.
35:47
It’s just about putting it in context with what, what you’re doing.
35:50
Yeah.
35:50
Yeah, I know, I appreciate you breaking that down because sometimes it’s difficult to navigate that and you just totally leaned on.
35:56
It really comes down to like who your target audience is and like who you’re focused on and building what you show in that direction, right?
36:04
Like what would be something that they would be interested in seeing?
36:06
What parts of you would they be interested in seeing and knowing about?
36:09
So I love that.
36:11
I do love that as we start to kind of wrap up the episode, I would love to hear, you know, what has, how has building your business and the way that you’ve built it, given you permission to li like be fully expressed in the way of like you really expressing your moth authentic self.
36:26
You talked a lot about it on this episode but has there been any other thing that you’ve been finding yourself truly?
36:34
Like, oh, this is me like I feel really expressed in this way.
36:38
How is your business?
36:38
Met you in that?
36:39
Yeah, I think, you know, I think it’s right now I’m focusing on honing in my discernment more because what discernment means?
36:48
Yeah.
36:49
So like you said, we talked about the doors opening or closing.
36:53
Do you get a lot of ideas?
36:54
And some of them are not?
36:55
For me, you mentioned that you’re reading Big Magic.
36:57
There’s a great story in there of Elizabeth Gilbert getting a story idea and then she like, actually like it on, she like gave a kiss to her friend and like passed it on to someone else.
37:09
I think it can be hard when we are ideas.
37:12
People that not everything is for us or to sit with it or to act on it.
37:16
So really putting some pause, I guess is in what I’m doing and thinking.
37:20
Ok, that’s a fantastic idea.
37:23
Should I do that now or should I do that later?
37:26
That’s hard sometimes because I, I get a lot of ideas and I like, I want to do all of them at once.
37:32
So that’s really hard for me.
37:34
But again, it’s about timing and about the hell yes.
37:39
You know, for those in human design, I have the sacred authority.
37:43
So I really need to know, I really need to feel that yes, if I should move ahead with something or not.
37:50
So that’s something I am still working on because I am also a people pleaser, you know, personality II I conflict avoid it.
37:59
I want to make sure everyone’s, you know, feeling great.
38:03
So just knowing those things about yourself too can be really helpful.
38:08
So I’m fully expressed when I love just connecting people bringing people together.
38:15
I love doing those events.
38:16
I love t I found out, you know, I really love leading workshops.
38:20
I want to do more of that, moving into coaching and running some courses.
38:26
I love this community that we’re building for wellness, entrepreneurs and sharing with what I know and bringing other people to, to expand.
38:35
Because one of the other mottos I have is because when we all do better, we all do better.
38:41
I really want to uplift everybody because I know the ripple effect that, that creates.
38:46
So those are just mottos that I live by.
38:49
And I know that if I true to those, then everything else will flow seamlessly.
38:54
Thank you so much for sharing that love that and it’s been such a pleasure having you speak and share your story.
39:00
Thank you so much to offer and I just love the way that you view business and authenticity and how you’ve really leaned into this and the way that meets you in your life, which is so beautiful.
39:11
I would love to hear.
39:13
how can someone connect with you?
39:15
Where can they find you and if you have any other like maybe soon to be workshops or anything you want to share.
39:21
Thanks.
39:22
Yeah.
39:23
Locallywell.com is the website for finding all things Wellness news in San Diego or at locally.
39:30
Well, on Instagram, we have our podcast Wellness in San Diego, wherever you find your podcasts.
39:35
And then now we also have like I mentioned the collective, which is our membership community for wellness entrepreneurs, mainly in San Diego because we do have meetups.
39:45
But anyone can join that.
39:46
You can find information about that on our Instagram or website.
39:50
And now I’m starting locally while marketing because I can’t just do one thing.
39:54
So just started that Instagram account like last week.
39:58
So watch that space.
40:00
But if you’re wanting marketing coaching, support for your business honing in on your messaging, that’s something I can help you out or just accountability coaching.
40:09
I do have an MBA.
40:10
I, like I said, risen the ranks in corporate land so I can help you out with bis ops and operations and systems too.
40:17
So that’s me.
40:18
Yeah, you deserve a wealth of knowledge, you know, your desire to know and research so much.
40:23
I feel like you have so much wisdom to share and all these different containers in a different way.
40:27
So thank you so much for sharing that and really thank you so much for coming on the podcast.
40:32
Thanks, Karenna.

Episode Highlights:

  • Managing your energy in business
  • The importance of consistency in your business
  • How to authentically present yourself online
  • The five pillars of social media marketing
  • And much more.

About Marta:

Marta Giri is the editor-in-chief of Locally Well San Diego, a local news company covering wellness news and events in San Diego. She is also the host of the Wellness in San Diego podcast, the founder and CEO of Locally Well Marketing, and loves teaching marketing workshops in her community for wellness entrepreneurs, the Locally Well San Diego Collective.

Connect with Marta:

Instagram: @locallywell
Website: locallywell.com

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Karenna Soto

I’m an expert in communication, creating healthy professional and personal relaitonships, and in managing and overcoming anxiety with a knack for navigating difficult conversations both in personal and professional atmospheres. I am here to invite you into your fullest authentic expression and personal evolution.

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I know how debilitating it can feel to be stuck on the perpetual hamster wheel of a life that you don’t enjoy living. Sure, externally you’ve got it all together, but internally, it likely feels like you’re questioning E V E R Y T H I N G.

Can you relate?

It was when I felt disconnect with what I was doing, and with how I was showing up in my life that I realized the answers lied in how I was doing what I was doing that I decided I no longer wanted to keep living within the box of what I was told to be and decided to boldly express myself and stand for what truly mattered to me.

I have seen the power of fully expressing myself in my personal and professional life. Now I want to bring it to the masses, which is why I’ve created this podcast.

This podcast is my invitation to all people struggling to be fully expressed in life, relationships, and business. It’s for those who are wanting to feel A L I V E, connected, and in love with their life, relationships, and business.

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